Enrich – In late 2020 Lake Effect Furniture and Mattress was having trouble gaining share of voice and, consequently, share of the market. Two major retailers dominated the market with long-established top-of-mind awareness. In this David vs. Goliath battle, we knew we had to make people take notice. 

In 2021 we launched a campaign that, while being wildly different from other retail furniture marketing felt familiar to consumers – a workplace mockumentary in the style of The Office. This unique format allows us to eschew the cliched b-roll and showcase Lake Effect’s beautiful showroom in a way that is both subtle and constant. Benefits and promotions are often framed by humorous dialogue, slice-of-life scenes, and talking headshots.