Gary Pools & Leisure

Gary Pools and Leisure is a recognized industry retailer leader since 1958 in above-ground swimming pools, hot tubs, patio furniture, grills and more. With four locations in total, one in Charlotte, North Carolina, and three in Western New York, they have everything you could possibly need for your backyard paradise.

The Opportunity

Outdoor entertainment retailers have been on a wild ride since they experienced a dramatic sales increase during the covid timeframe. Many consumers were investing money into their homes/backyards as a way to be safe, and make good use of where they were spending most of their time. Since the world has “returned” post-covid, Gary Pool and Leisure has turned to Enrich to understand what the new sales benchmark should or could be.

The Plan

With commitment to a consistent plan, Gary’s invested in a multi-channel approach, never wavering in the belief that marketing drives sales leads. Even at a time when retailers referred to 2023 as a “reset” year, Gary’s maintained faith in the marketing and opportunity to grow market share while watching similar competitor sales drop in as much as 79% compared to pre-pandemic.

The Results

Gary’s invested in their campaigns, specifically digital. Gary’s invested and held out faith in the campaigns, specifically digital. Their leads have increased dramatically, especially at their Charlotte, NC location earning 3 awards for number one company in the sales of smart tubs. Their delivery crew, service tech, sales and management team work tirelessly to put together the customer experience that is second to none in the world – and Enrich worked hard to get that word in front of the right people.

Services Used

SEO

Digital Advertising

Video Production

your en•gine for growth

Ready for the

Next Level?

Let’s get started. As a partner, we engage with you. Reach out, and let’s see if we’re a good fit for each other. It never hurts to have a conversation.

716-568-8499

8705 Sheridan Dr, Williamsville, NY 14221, United States