Job Title: Jr. Paid Media Specialist
Location: Williamsville, NY
Job Type: Full-Time, WFH Fridays
Company: Enrich Marketing
Salary Range: 45,00 – 55,000 (Based on Experience)

About Us

You’ll read countless job postings about marketing agencies with cutting-edge strategies, world-class clients, and lots of fluff about culture. We prefer to cut to the chase. Enrich Marketing starts each relationship with our client’s success in mind. Of course, that means well-researched strategies informed by the client’s business challenges and bottom-line KPIs, but it also means cultivating a team of experts who are fun to work with. We understand the correlation between a happy team and happy clients.

Our strategies are omni-channel. We build our plans around what gets our clients’ results.

Our team is comprised of talent ranging from award-winning creatives to strategists who have championed multi-billion-dollar brands. Not only do their experiences bring results to our clients, but after being named one of the fastest growing companies in Western NY, we’re focused on nurturing our rising stars.

Job Description
As a Jr. Paid Media Specialist, you will play a critical role in ensuring the smooth execution of advertising campaigns through gaining an understanding of our clients’ industries and their goals. You will be responsible for developing and executing paid advertising strategies across multiple digital platforms (including Google, Facebook, YouTube, Bing and others). The role requires a deep understanding of business principles, marketing analytics, and the ability to optimize campaigns for maximum ROI

Key Responsibilities:

• Research and implement advertising strategies for paid media campaigns across the entire Google Ads ecosystem, including, but not limited to, Search, YouTube, Performance Max, Display, and LSA.
• Create and manage full-funnel Facebook ad campaigns, utilizing various creative formats and reporting on the results of any testing.
• Ability and commitment to learning and managing campaigns on platforms like TikTok, Bing, Pinterest, Yahoo Gemini, various DSPs, and more.
• Dive deep into campaign performance data to identify trends and highlight areas for improvement.
• Adjust ad spend and targeting parameters based on performance metrics.
• Collaborate with the marketing team to align digital advertising efforts with broader marketing goals.
• Stay up to date with the latest digital marketing trends and technologies.

Benefits:

• Paid Time Off (20 days starting, plus additional PTO on each anniversary)
• Ten (10)  Paid Holidays
• 401(k) + company match
• Health insurance with company match on monthly premium
• On-site gym
• Flexible work schedule (flex hours, summer hours, and work-from-home option on Fridays)

Job Title: Account Manager
Location: Williamsville, NY
Job Type: Full-Time, WFH Fridays
Company: Enrich Marketing
Salary Range: 60,000 – 80,000 (Based on Experience)

About Us

We are a marketing communications agency in Williamsville, NY that focuses on developing strategies that build brands, influence behaviors, and deliver measurable results. Our goal is to establish meaningful partnerships where each client receives personal attention. We develop one-on-one relationships with our clients to help maximize their marketing goals through efficient strategies, always focused on delivering results. Our expansive team of experts across various service areas allows us to deliver comprehensive, targeted media strategies with strong, measurable results. We are dedicated to fostering a positive team environment; understanding the strong correlation between happy staff and happy clients, we focus on developing strong working relationships. We work hard, play hard, and laugh even harder. We are a collaborative in-office work culture, with built-in flexibility.

Job Description

As an Account Manager at Enrich Marketing, you will play a critical role in ensuring the smooth execution of advertising campaigns through gaining an understanding of our clients’ industries and their goals, as well as recognizing unique opportunities for organic growth. Your primary responsibilities will revolve around meeting with Enrich clients regularly to understand their business, industry, goals, and how our marketing can help drive leads for their business. You will work with experts across various service areas within the agency to coordinate strong strategies for each of our unique clients. You will use agency software, reporting dashboards, and media plans to track and plan effective campaigns and foster a strong relationship with each client. When our clients succeed, we succeed.

Key Responsibilities:

• Act as an internal liaison between key clients and internal agency teams.
• Develop and nurture strong client relationships by providing excellent customer service through properly conducted monthly/quarterly meetings and ensuring effective campaigns.
• Ability to travel periodically to support client relationships, attend meetings, and participate in strategic sessions.
• Hold appropriate discovery meetings with clients to ask the right questions related to their pain points and goals, to properly input agency teams in internal kickoff meetings.
• Development of presentations and meeting agendas to keep strong communication and organization intact, instilling confidence in our clients.
• Review weekly reports on project status and campaign performance metrics in Excel and other platforms to properly speak to marketing numbers and results.
• Work with the Account Coordinator and agency Project Manager to communicate project timelines and ensure deliverables meet client expectations and deadlines.
• Track project progress and update key stakeholders on the status of ongoing campaigns.
• Ability to present client and account status to the agency executive team and speak to client goals.
• Strong attention to weekly forecasting reports and maintaining budgets, including project billing and invoice details.
• A thirst for knowledge and desire to always stay in learning mode, looking ahead to what’s next.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of advertising agency or direct marketing experience.
• Understanding of marketing across all communication channels, with a strong focus on digital marketing strategies.
• Exceptional attention to detail with a commitment to delivering high-quality work.
• Excellent communication and interpersonal skills.
• Proficiency in using project management software and reporting tools.
• Ability to create and update marketing spreadsheets in Excel.
• Ability to work effectively in a fast-paced, team-oriented environment.

Benefits:

• Paid Time Off (20 days starting, plus additional PTO on each anniversary)
• Ten (10) Paid Holidays
• 401(k) + company match
• Health insurance with company match on monthly premium
• On-site gym
• Flexible work schedule (flex hours, summer hours, and work-from-home option on Fridays)