Job Title: Digital Director
Location: Williamsville, NY
Job Type: Full-Time, WFH Fridays
Company: Enrich Marketing
Pay Rate: $90,000 – $100,000 (Compensation commensurate with experience)

About Us
We are an advertising agency in Williamsville, NY that focuses on developing strategies that deliver measurable results through building strong brand recognition and putting the right message in front of the right audience. Our goal is to establish meaningful partnerships where each client receives personal attention. We develop one-on-one relationships with our clients to help maximize their marketing goals through efficient strategies, always focused on delivering results. Our expansive team of experts across various service areas allows us to deliver comprehensive, targeted media strategies with strong, measurable results. We are dedicated to fostering a positive in-office team environment; understanding the strong correlation between happy staff to happy clients, we focus on developing strong working relationships.

Position Overview

The Digital Director is a senior-level role responsible for owning the agency’s digital performance vision, strategic direction, and accountability standards across all clients. This individual serves as the executive authority on digital marketing initiatives — acting as both strategic architect and performance auditor to ensure every campaign, vendor relationship, and media investment drives measurable business growth.

This role partners closely with executive leadership, account teams, and key clients to guide high-level strategy, investment allocation, and optimization decisions. The Digital Director holds strategic authority over digital channel mix, vendor performance and relationship, and campaign direction to ensure the strongest possible results for our clients.

Core Responsibilities

Digital Strategy & Performance Accountability

• Establish agency-wide best practices, frameworks, and performance standards across paid search, paid social, programmatic, display, and emerging streaming channels.
• Define digital strategies, KPIs, and success benchmarks for every digital engagement.
• Stay ahead of platform changes, industry trends, and innovation to maintain competitive advantage.
• Serve as the agency’s digital performance auditor, proactively evaluating campaign effectiveness, efficiency, and ROI.

• Conduct ongoing audits of campaign strategy, execution, and reporting to ensure alignment with client objectives.
• Identify underperformance early and implement corrective strategic adjustments.
• Oversee reporting standards to ensure accuracy, attribution clarity, and actionable insight delivery.
• Maintain strict budget oversight across all paid campaigns to ensure financial discipline and performance efficiency.
• Lead client-facing strategy presentations, campaign reviews, and performance discussions.

Vendor Management

• Own and manage all external digital vendor relationships.
• Establish clear performance standards, expectations, and accountability measures for third-party partners.
• Evaluate, select, negotiate, and — when necessary — replace vendor partners based on results and strategic alignment.
• Ensure vendor work integrates seamlessly into agency strategy, reporting, and client communications.
• Protect agency margins while driving performance excellence.

Team Leadership & Agency Collaboration

• Lead, mentor, and develop the internal digital team members and nurture the vendor relationships.
• Define scalable team structures, roles, and growth pathways.
• Ensure consistent execution quality, accountability, and professional development.
• Establish an open dialogue and collaborative working environment with Account, Creative, and Media teams to deliver integrated, results-driven solutions.
• Support new business efforts as the agency’s digital subject-matter expert.

Qualifications (Required):
• 8–10+ years of progressive digital marketing experience
• Proven track record driving measurable performance
• Experience managing third-party vendors
• Strong knowledge of conversion tracking, GA4, GTM, Meta Pixel, etc.

Preferred Qualifications (Nice to Have):
• Experience with API-based lead integrations
• Experience working in an agency environment
• Experience with Salesforce or HubSpot CRM integrations

Benefits:

• Paid Time Off (20 days starting, plus additional PTO on each anniversary) + 9 Paid Holidays
• 401(k) + company match
• Health insurance w/ company match on monthly premium
• On-site gym
• Flexible work schedule (flex hours, summer hours, and work-from-home option on Fridays)

What Success Looks Like in This Role

• Digital campaigns consistently meet or exceed performance benchmarks.
• Vendors operate with clear accountability and deliver measurable value.
• Enrich clients and account managers view the Digital Director as a trusted strategic growth partner.
• The agency maintains strong digital standards, innovation, and profitability.
• The digital team operates with clarity, structure, and high-performance expectations.

Job Title: Account Manager
Location: Williamsville, NY
Job Type: Full-Time, WFH Fridays
Company: Enrich Marketing
Salary Range: 60,000 – 80,000 (Based on Experience)

About Us

We are a marketing communications agency in Williamsville, NY that focuses on developing strategies that build brands, influence behaviors, and deliver measurable results. Our goal is to establish meaningful partnerships where each client receives personal attention. We develop one-on-one relationships with our clients to help maximize their marketing goals through efficient strategies, always focused on delivering results. Our expansive team of experts across various service areas allows us to deliver comprehensive, targeted media strategies with strong, measurable results. We are dedicated to fostering a positive team environment; understanding the strong correlation between happy staff and happy clients, we focus on developing strong working relationships. We work hard, play hard, and laugh even harder. We are a collaborative in-office work culture, with built-in flexibility.

Job Description

As an Account Manager at Enrich Marketing, you will play a critical role in ensuring the smooth execution of advertising campaigns through gaining an understanding of our clients’ industries and their goals, as well as recognizing unique opportunities for organic growth. Your primary responsibilities will revolve around meeting with Enrich clients regularly to understand their business, industry, goals, and how our marketing can help drive leads for their business. You will work with experts across various service areas within the agency to coordinate strong strategies for each of our unique clients. You will use agency software, reporting dashboards, and media plans to track and plan effective campaigns and foster a strong relationship with each client. When our clients succeed, we succeed.

Key Responsibilities:

• Act as an internal liaison between key clients and internal agency teams.
• Develop and nurture strong client relationships by providing excellent customer service through properly conducted monthly/quarterly meetings and ensuring effective campaigns.
• Hold appropriate discovery meetings with clients to ask the right questions related to their pain points and goals, to properly input agency teams in internal kickoff meetings.
• Development of presentations and meeting agendas to keep strong communication and organization intact, instilling confidence in our clients.
• Review weekly reports on project status and campaign performance metrics in Excel and other platforms to properly speak to marketing numbers and results.
• Work with the Account Coordinator and agency Project Manager to communicate project timelines and ensure deliverables meet client expectations and deadlines.
• Track project progress and update key stakeholders on the status of ongoing campaigns.
• Ability to present client and account status to the agency executive team and speak to client goals.
• Strong attention to weekly forecasting reports and maintaining budgets, including project billing and invoice details.
• A thirst for knowledge and desire to always stay in learning mode, looking ahead to what’s next.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of advertising agency or direct marketing experience.
• Understanding of marketing across all communication channels, with a strong focus on digital marketing strategies.
• Exceptional attention to detail with a commitment to delivering high-quality work.
• Excellent communication and interpersonal skills.
• Proficiency in using project management software and reporting tools.
• Ability to create and update marketing spreadsheets in Excel.
• Ability to work effectively in a fast-paced, team-oriented environment.

Benefits:

• Paid Time Off (20 days starting, plus additional PTO on each anniversary)
• Paid Holidays
• 401(k) + company match
• Health insurance with company match on monthly premium
• On-site gym
• Flexible work schedule (flex hours, summer hours, and work-from-home option on Fridays)