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Lake Effect Furniture

Creating awareness, increasing market share, building a brand. 
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Overview

History

Opened in 2011 as a franchise operating out of a 3,000 square foot warehouse. In 2016, the company rebranded as Lake Effect Furniture and Mattress. In 2019, the company expanded their showroom and selection.
Services
Media Placement & Production
Business Catergory
Single Point Furniture Store
Awards
Gold Telly Award
The Problem

The New Kid on The Block

In July of 2019, Lake Effect was a fledgling company with an awareness and perception problem. Only a small percentage of people knew Lake Effect and many who did equated the brand with a lower cost, lower quality option. In addition, the furniture market in Buffalo was dominated by two players – Raymour and Flanigan and Ashley Home Stores. Raymour and Flanigan, alone, accounted for about 50% of gross sales in the market.
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Results

An Immediate Success

Since the launch of the campaign in July of 2021, Lake Effect has grown 80% each year, doubled the size of their retail operation, grown brand awareness exponentially and become a disrupting force in the retail furniture industry. The campaign won a 2020 Gold in the national Telly Awards for top local branding campaign.
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Results

An Immediate Success

Since the launch of the campaign in July of 2021, Lake Effect has grown 80% each year, doubled the size of their retail operation, grown brand awareness exponentially and become a disrupting force in the retail furniture industry. The campaign won a 2020 Gold in the national Telly Awards for top local branding campaign.
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Our Approach

Buffalo’s All-Time Leading Scorer

Through a combination of digital and traditional tactics, en•rich implemented a marketing plan designed to expose the Lake Effect brand to as many people as possible.
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Showcase

Television Campaigns that Helps Lake Effect Furniture Stand Out

Check out our latest commercial
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Your En•gine for growth

Separate yourself from the pack-

Turn to us.

Call Us
716-568-8499
Email Us
info@enrichmarketinginc.com
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Get In Touch
716-568-8499

8705 Sheridan Dr,
Williamsville, NY 14221
United States

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