William Mattar

William Mattar is a personal injury attorney, operating as the largest motor vehicle accident firm in New York State. Their attorneys operate out of Buffalo, Rochester, Syracuse and Albany, NYC and Long Island, NY.

The Opportunity

In 2021, The Law Offices of William Mattar was working with a nationally recognized SEO firm to handle their SEO and PPC needs, seeing subpar results. Site traffic was down, cases were down, and cost per case was higher. William Mattar intended to expand into additional markets but couldn’t do it without reigning in costs. Based on Enrich Marketing’s long-proven track record with providing William Mattar with strategic planning & media buying services– coupled with the acquisition of a digital marketing agency forming under the Enrich umbrella, our team dove in.

The Plan

Enrich digital team developed a re-skin of the website for a more modern look, and to reduce page load. We then significantly increased productivity and relevance through with high quality backlinks and larger volume/higher quality unique content. There was a complete overhaul across paid search campaigns to eliminate outdated tactics and ad types, while making it more scalable when entering new markets. We created a comprehensive matrix of landing pages and tracking numbers to bring clarity around which keywords/campaigns/ads/markets were driving the most efficient result.

The Results

Enrich digital team developed a re-skin of the website for a more modern look, and to reduce page load. We then significantly increased productivity and relevance through with high quality backlinks and larger volume/higher quality unique content. There was a complete overhaul across paid search campaigns to eliminate outdated tactics and ad types, while making it more scalable when entering new markets. We created a comprehensive matrix of landing pages and tracking numbers to bring clarity around which keywords/campaigns/ads/markets were driving the most efficient result.

Increased monthly organic sessions from 2,155 to 9,788

Organic goal completion by 17%

Reduced digitally-attributed cost-per-case by 396%

Produced a 315% increase in digitally-attributed case volume with only a 15% increase in ad spend

The Opportunity

The Plan

The Results

Services Used

SEO

Digital Advertising

Strategic Planning

your en•gine for growth