What do you get when you combine a city’s love affair with their football team, the cultural relevance of the pumpkin spice latte craze, and the growing discourse surrounding personal seat licenses and rising ticket prices? 

Hopefully, if you strike while the latte is hot, you get earned media and brand exposure.  

Read more about Lake Effect Furniture and Mattress’s recent Personal Seat License campaign in this Buffalo News article. The feature also serves to tell a more complete story about Lake Effect’s overall marketing strategy and connection to the Buffalo Bills all-time leading scorer, Steve Christie.  

Check out the full article in The Buffalo News.