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Jr. Paid Media Specialist

Job Title: Jr. Paid Media Specialist
Location: Williamsville, NY
Job Type: Full-Time, WFH Fridays
Company: Enrich Marketing
Salary Range: 45,00 – 55,000 (Based on Experience)

About Us

You’ll read countless job postings about marketing agencies with cutting-edge strategies, world-class clients, and lots of fluff about culture. We prefer to cut to the chase. Enrich Marketing starts each relationship with our client’s success in mind. Of course, that means well-researched strategies informed by the client’s business challenges and bottom-line KPIs, but it also means cultivating a team of experts who are fun to work with. We understand the correlation between a happy team and happy clients.

Our strategies are omni-channel. We build our plans around what gets our clients’ results.

Our team is comprised of talent ranging from award-winning creatives to strategists who have championed multi-billion-dollar brands. Not only do their experiences bring results to our clients, but after being named one of the fastest growing companies in Western NY, we’re focused on nurturing our rising stars.

Job Description
As a Jr. Paid Media Specialist, you will play a critical role in ensuring the smooth execution of advertising campaigns through gaining an understanding of our clients’ industries and their goals. You will be responsible for developing and executing paid advertising strategies across multiple digital platforms (including Google, Facebook, YouTube, Bing and others). The role requires a deep understanding of business principles, marketing analytics, and the ability to optimize campaigns for maximum ROI

Key Responsibilities:

  • Research and implement advertising strategies for paid media campaigns across the entire Google Ads ecosystem, including, but not limited to, Search, YouTube, Performance Max, Display, and LSA.
  • Create and manage full-funnel Facebook ad campaigns, utilizing various creative formats and reporting on the results of any testing.
  • Ability and commitment to learning and managing campaigns on platforms like TikTok, Bing, Pinterest, Yahoo Gemini, various DSPs, and more.
  • Dive deep into campaign performance data to identify trends and highlight areas for improvement.
  • Adjust ad spend and targeting parameters based on performance metrics.
  • Collaborate with the marketing team to align digital advertising efforts with broader marketing goals.
  • Stay up to date with the latest digital marketing trends and technologies.

Benefits:

  • Paid Time Off (20 days starting, plus additional PTO on each anniversary)
  • Ten (10)  Paid Holidays
  • 401(k) + company match
  • Health insurance with company match on monthly premium
  • On-site gym
  • Flexible work schedule (flex hours, summer hours, and work-from-home option on Fridays)

Join our squad

your en•gine for growth

Ready for the

Next Level?

Let’s get started. As a partner, we engage with you. Reach out, and let’s see if we’re a good fit for each other. It never hurts to have a conversation.

En•gage
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716-568-8499

8705 Sheridan Dr, Williamsville, NY 14221, United States

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