99 CRO Ideas For Your Business

Content and Copy:

1. Try different verbiage to see what works (Ex: Experience/trust vs. Empathy)

2. Example: details of what’s it’s like to work with you vs. your specialization in the field

3. Testimonials: Placement (top vs. bottom of the page)

4. Social Proof: Displaying logos of media outlets where you’ve been featured

5. Use of Bullet Points: Highlighting your services vs. a paragraph description

6. “About Us” Section: Short biography vs. detailed story

7. Urgency: Adding a countdown clock for a free consultation offer

8. Mobile Responsiveness: Compare desktop conversions vs. mobile

9. Value Proposition: Clear and straightforward vs. more complex

10. Content Tone: Professional vs. casual language

11. Use of Case Studies: Highlighting past victories

12. Accordion-style FAQs: Collapsed vs. expanded by default

13. Before/After Stories: Including these vs. leaving them out

14. Free Resources: Offering free articles, blogs, ebooks

15. Page Title: Keywords at the beginning vs. end of the title

16. Meta Description: Testing various persuasive copy

17. Use of SEO Copy: More keyword-focused vs. more user-focused

18. Different Value Propositions: Outcome-focused vs. process-focused

19. Different Sales Promotions: Discounts, free extras, etc.

20. Transparency: Showing the number of clients served

21. Legal Jargon vs. Simple Language: Could affect understandability

22. Use of Pillar Content: Comprehensive guides on a subject

23. Providing Social Proof via Results: To convince visitors of your credibility

24. Use of a Read More Button: To extend content vs. full content on page

25. Blog Posts: Showing excerpts vs. full content

26. Show Related Content vs. Do Not Show: Could influence time spent on page

27. Large vs. Local: Talk about how big of an area you serve vs. exclusively mentioning their area.

Call-to-Action (CTA) and Forms:

28. CTAs offer: “Get Started” vs “Get A Free Consultation” vs “Get a Free Review”.

29. Contact Form: Number of fields.

30. Multistep Forms vs. Single Page Forms: Can influence completion rates.

31. CTA Placement: Above the fold vs. below the fold.

32. Number of CTA Buttons: One vs. multiple.

33. Contact Information: Prominently displayed vs. in footer.

34. Promoting a Free Evaluator Tool: “Is my case valid?” type quiz vs. no quiz.

35. Progress Bars on Forms: Showing steps left vs. no progress bar.

36. Different Form Labels: Above the field vs. inside the field.

37. Online Booking Integration vs. Traditional Contact Methods: Test integrating an online appointment scheduling tool and see if this leads to more consultations/reviews compared to using traditional contact methods.

38. New Contact Methods: Ex: Text, Online Chat, etc.

Social Proof and Trust Signals:

39. Use of Guarantees: “No win, no fee” messaging vs. no guarantees. 

40. Testimonials: Video vs. written. 

41. Displaying logos of media outlets where you’ve been featured. 

42. Social Media Sharing Buttons: Presence vs. absence. 

43. Awards and Recognitions: Showcasing your achievements. 

44. Mention of Years of Experience: Can instill trust. 

45. Displaying Membership in Professional Organizations: Adds to your credibility. 

46. Use of Captcha: To prevent bots vs. hassle to human users. 

47. Reviews and Ratings Display: Testimonials page vs. reviews dispersed throughout the site vs. a highlighted section on the landing page. 

48. Client Success Stories vs. Generic Success Descriptions: Highlighting specific cases where you’ve won significant settlements for clients versus using more generic descriptions of your successes. 

Visual Design and Layout:

49. Hero Image: Picture of lawyer, vs. picture of people happy that they chose us vs. picture of accident. 

50. Interactive Content vs. Static Content: Testing the use of quizzes, calculators, or interactive infographics to see if they increase engagement and conversions. 

51. Testimonials: With photo vs. without photo. 

52. Button Color: Test which colors lead to better conversion. 

53. Contact Form: Placement (right side vs. left side of the page). 

54. Use of Live Chat: A pop-up window offering help vs. no live chat. 

55. Use of Video: A short explainer video vs. no video. 

56. Trust Badges: Displaying accreditation logos (BBB, etc.). 

57. Use of Icons: For your services vs. no icons. 

58. Background Color: Light (white) vs. dark (black or dark blue). 

59. Use of Animation: Subtle animations vs. static page. 

60. Font Choice: Serif vs. Sans serif. 

61. Font Size: Larger text vs. smaller text. 

62. Use of Infographics: To explain the process vs. text-based explanations. 

63. Map and Directions: Including a Google Map vs. not. 

64. Stock Photos vs. Real Office Photos: Authenticity could affect trust. 

65. Use of Graphs/Charts: Displaying success stats visually. 

66. Use of a Chatbot: Automated initial responses vs. live chat. 

67. Custom Website Design vs. Template Design: Testing the impact of a fully custom website design versus a website built using a professional template. 

68. Parallax Scrolling: Implementing this effect vs. a standard page. 

69. Use of Emotion: Empathetic language and images vs. purely professional tone. 

70. Use of your Company’s Logo: Size and position. 

71. Link Style: Color and underlined vs. no underline. 

72. Use of Sidebars: Having one vs. not having one. 

73. Use of Full Screen Welcome Mats: Welcome message taking up full screen vs. smaller welcome message. 

74. Use of a Sticky Header or Footer: Constantly visible navigation vs. static. 

75. 404 Error Page Design: Testing various designs. 

76. High Quality Images vs. Faster Loading Lower Quality Images: Affects aesthetic appeal vs. page load time. 

77. Spacing between Elements: More white space vs. more dense layout. 

78. Use of Drop Caps: To draw attention to important information. 

79. Customer Reviews: Star rating vs. numeric rating. 

80. Use of Countdown Timers: Real vs. Evergreen. (ex: How much time you had left before you can’t file your claim).

81. Different Webpage Layouts: F-shape vs. Z-shape reading patterns. 

82. Use of Accordion-Style Content for Mobile Users: Improves readability on small screens. 

83. Same Page vs. New Page for Different Content Sections: Affects user journey. 

84. Direct Download Buttons for E-books vs. Email Sign Up: Affects lead generation. 

85. Dark Mode vs. Light Mode: Affects readability and aesthetic. 

86. Color Coordination: Monochromatic vs. complementary colors. 

User Experience and Navigation:

87. Long vs. Short Landing Page: More details vs. concise. 

88. Exit-Intent Popups: Offering something before they leave vs. no popup. 

89. Navigation: Simplified Menu vs. Detailed Menu. 

90. Page load time: With more multimedia vs. minimal multimedia. 

91. Privacy Reassurance: Explicitly stating vs. implicit. 

92. Location Details: Highlighting your local service area vs. wider reach. 

93. Personal Touch: Adding personal notes or photos vs. professional only. 

94. Use of a Preliminary Questionnaire: To filter potential clients. 

95. Modal Windows vs. In-page Content: Affects how information is presented. 

96. Page Transitions: Using animations vs. not using. 

97. Use of Breadcrumbs: Showing the site hierarchy. 

98. Fixed Navigation Menu vs. Dynamic Menu: Affects user journey. 

99. Hamburger Menu vs. Full Navigation for Mobile Users: Affects mobile experience. 


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