99 CRO Ideas For Your Business
Content and Copy:
1. Try different verbiage to see what works (Ex: Experience/trust vs. Empathy)
2. Example: details of what’s it’s like to work with you vs. your specialization in the field
3. Testimonials: Placement (top vs. bottom of the page)
4. Social Proof: Displaying logos of media outlets where you’ve been featured
5. Use of Bullet Points: Highlighting your services vs. a paragraph description
6. “About Us” Section: Short biography vs. detailed story
7. Urgency: Adding a countdown clock for a free consultation offer
8. Mobile Responsiveness: Compare desktop conversions vs. mobile
9. Value Proposition: Clear and straightforward vs. more complex
10. Content Tone: Professional vs. casual language
11. Use of Case Studies: Highlighting past victories
12. Accordion-style FAQs: Collapsed vs. expanded by default
13. Before/After Stories: Including these vs. leaving them out
14. Free Resources: Offering free articles, blogs, ebooks
15. Page Title: Keywords at the beginning vs. end of the title
16. Meta Description: Testing various persuasive copy
17. Use of SEO Copy: More keyword-focused vs. more user-focused
18. Different Value Propositions: Outcome-focused vs. process-focused
19. Different Sales Promotions: Discounts, free extras, etc.
20. Transparency: Showing the number of clients served
21. Legal Jargon vs. Simple Language: Could affect understandability
22. Use of Pillar Content: Comprehensive guides on a subject
23. Providing Social Proof via Results: To convince visitors of your credibility
24. Use of a Read More Button: To extend content vs. full content on page
25. Blog Posts: Showing excerpts vs. full content
26. Show Related Content vs. Do Not Show: Could influence time spent on page
27. Large vs. Local: Talk about how big of an area you serve vs. exclusively mentioning their area.
Call-to-Action (CTA) and Forms:
28. CTAs offer: “Get Started” vs “Get A Free Consultation” vs “Get a Free Review”.
29. Contact Form: Number of fields.
30. Multistep Forms vs. Single Page Forms: Can influence completion rates.
31. CTA Placement: Above the fold vs. below the fold.
32. Number of CTA Buttons: One vs. multiple.
33. Contact Information: Prominently displayed vs. in footer.
34. Promoting a Free Evaluator Tool: “Is my case valid?” type quiz vs. no quiz.
35. Progress Bars on Forms: Showing steps left vs. no progress bar.
36. Different Form Labels: Above the field vs. inside the field.
37. Online Booking Integration vs. Traditional Contact Methods: Test integrating an online appointment scheduling tool and see if this leads to more consultations/reviews compared to using traditional contact methods.
38. New Contact Methods: Ex: Text, Online Chat, etc.
Social Proof and Trust Signals:
39. Use of Guarantees: “No win, no fee” messaging vs. no guarantees.
40. Testimonials: Video vs. written.
41. Displaying logos of media outlets where you’ve been featured.
42. Social Media Sharing Buttons: Presence vs. absence.
43. Awards and Recognitions: Showcasing your achievements.
44. Mention of Years of Experience: Can instill trust.
45. Displaying Membership in Professional Organizations: Adds to your credibility.
46. Use of Captcha: To prevent bots vs. hassle to human users.
47. Reviews and Ratings Display: Testimonials page vs. reviews dispersed throughout the site vs. a highlighted section on the landing page.
48. Client Success Stories vs. Generic Success Descriptions: Highlighting specific cases where you’ve won significant settlements for clients versus using more generic descriptions of your successes.
Visual Design and Layout:
49. Hero Image: Picture of lawyer, vs. picture of people happy that they chose us vs. picture of accident.
50. Interactive Content vs. Static Content: Testing the use of quizzes, calculators, or interactive infographics to see if they increase engagement and conversions.
51. Testimonials: With photo vs. without photo.
52. Button Color: Test which colors lead to better conversion.
53. Contact Form: Placement (right side vs. left side of the page).
54. Use of Live Chat: A pop-up window offering help vs. no live chat.
55. Use of Video: A short explainer video vs. no video.
56. Trust Badges: Displaying accreditation logos (BBB, etc.).
57. Use of Icons: For your services vs. no icons.
58. Background Color: Light (white) vs. dark (black or dark blue).
59. Use of Animation: Subtle animations vs. static page.
60. Font Choice: Serif vs. Sans serif.
61. Font Size: Larger text vs. smaller text.
62. Use of Infographics: To explain the process vs. text-based explanations.
63. Map and Directions: Including a Google Map vs. not.
64. Stock Photos vs. Real Office Photos: Authenticity could affect trust.
65. Use of Graphs/Charts: Displaying success stats visually.
66. Use of a Chatbot: Automated initial responses vs. live chat.
67. Custom Website Design vs. Template Design: Testing the impact of a fully custom website design versus a website built using a professional template.
68. Parallax Scrolling: Implementing this effect vs. a standard page.
69. Use of Emotion: Empathetic language and images vs. purely professional tone.
70. Use of your Company’s Logo: Size and position.
71. Link Style: Color and underlined vs. no underline.
72. Use of Sidebars: Having one vs. not having one.
73. Use of Full Screen Welcome Mats: Welcome message taking up full screen vs. smaller welcome message.
74. Use of a Sticky Header or Footer: Constantly visible navigation vs. static.
75. 404 Error Page Design: Testing various designs.
76. High Quality Images vs. Faster Loading Lower Quality Images: Affects aesthetic appeal vs. page load time.
77. Spacing between Elements: More white space vs. more dense layout.
78. Use of Drop Caps: To draw attention to important information.
79. Customer Reviews: Star rating vs. numeric rating.
80. Use of Countdown Timers: Real vs. Evergreen. (ex: How much time you had left before you can’t file your claim).
81. Different Webpage Layouts: F-shape vs. Z-shape reading patterns.
82. Use of Accordion-Style Content for Mobile Users: Improves readability on small screens.
83. Same Page vs. New Page for Different Content Sections: Affects user journey.
84. Direct Download Buttons for E-books vs. Email Sign Up: Affects lead generation.
85. Dark Mode vs. Light Mode: Affects readability and aesthetic.
86. Color Coordination: Monochromatic vs. complementary colors.
User Experience and Navigation:
87. Long vs. Short Landing Page: More details vs. concise.
88. Exit-Intent Popups: Offering something before they leave vs. no popup.
89. Navigation: Simplified Menu vs. Detailed Menu.
90. Page load time: With more multimedia vs. minimal multimedia.
91. Privacy Reassurance: Explicitly stating vs. implicit.
92. Location Details: Highlighting your local service area vs. wider reach.
93. Personal Touch: Adding personal notes or photos vs. professional only.
94. Use of a Preliminary Questionnaire: To filter potential clients.
95. Modal Windows vs. In-page Content: Affects how information is presented.
96. Page Transitions: Using animations vs. not using.
97. Use of Breadcrumbs: Showing the site hierarchy.
98. Fixed Navigation Menu vs. Dynamic Menu: Affects user journey.
99. Hamburger Menu vs. Full Navigation for Mobile Users: Affects mobile experience.